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The domain shop.divothit.swiftsite.com had the following in the homepage, "I bought this product, tried it and I love it." I observed that the website stated " It does exactly what it promises it will do." They also stated " And the best thing about this product is that you can tell straight away after hitting a shot whether you hit it fat or not. I really like it! Nick Bayley, Author of The Nick Bayley Report and CureYourSlice, and Founder. Golf Potential Club New Zealand. Please select the Golf Mats category to proceed with your order. You are only a few clicks away from improving your game." The meta header had golf mats as the first keyword. This keyword was followed by golf mat, DivotHit, and golf practice mats which isn't as important as golf mats. The other words the site used was astroturf. golf gifts is also included but will not be understood by search parsers.